Amazon is working on infusing generative AI into its shopping app

Amazon is working on infusing generative AI features akin to OpenAI’s ChatGPT and Google’s Bard AI to its shopping application and website in an effort to provide a more conversational experience, job postings on the company’s career section indicate.

The job postings sought a senior development engineer for machine learning and another engineer to “rearchitect” the search engine or feature inside Amazon’s shopping application.

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