Amazon deploys generative AI to write sales listings

Amazon has launched a new generative AI tool that creates copy listings for users selling items on the company’s e-commerce platform.

Designed to simplify the selling process, the new tool reduces the need for sellers to enter many pieces of specific product data when generating product descriptions. Instead, users can now enter a brief description of the product they are listing for sale – Amazon said this can be a few words or sentences – and the tool will generate the necessary copy, which sellers can then review and refine before uploading their item to the Amazon catalog.

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