Ad network takes steps to reduce fraud

The fraud rates for online ads are scary, with advertisers losing billions of dollars each year.

Last week, Pixalate released a report showing that 35 percent of U.S. desktop ad impressions sold through programmatic advertising networks are fraudulent. Programmatic ads are those purchased through online networks, often through automatic bidding systems, instead of directly from individual publishers.

U.S. advertisers spent more $25 billion on programmatic online ads last year, meaning that about $8 billion is lost to fraud.

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