6 ways iPhone SE supports Apple upgrade culture

Fresh Consumer Intelligence Research Partners (CIRP) data exploring Q2 iPhone sales shows that while 65% of devices sold are 11 series devices, the affordably priced iPhone SE now accounts for 19% of sales on its own.

What might this mean for the mobile enterprise?

What CIRP said:

“Every few years Apple comes out with a new low-priced iPhone, with up-to-date features, to sweep up the customers using the oldest iPhones,” said Mike Levin, CIRP Partner and Co-Founder in a press release.

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