2021 — the year Apple became a big player in enterprise tech

It may not be obvious right now, but 2021 is arguably the year Apple truly entered the enterprise market. In the years to come, we’ll grow to understand the consequences of that arrival, which has been largely overshadowed by everyone’s focus on the pandemic.

Market share grows

Other than panic, the first impact of the pandemic when it struck in 2020 was to drive all those who could work from home to do so. Yes, this also revealed vast inequalities that left many in roles where they were in danger of exposure to COVID-19 because they could not go remote. But we saw a mass migration to mobile devices and accelerating adoption of Macs across the enterprise, driven in part by employee choice.

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