OkCupid Study Reveals the Perils of Big-Data Science

On May 8, a group of Danish researchers publicly released a dataset of nearly 70,000 users of the online dating site OkCupid, including usernames, age, gender, location, what kind of relationship (or sex) they’re interested in, personality traits, and answers to thousands of profiling questions used by the site.

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Story added 16. May 2016, content source with full text you can find at link above.