Microsoft to rebrand SkyDrive after losing trademark skirmish

Microsoft is going to be rebranding SkyDrive, its cloud storage service, following its loss of a trademark battle with British Sky Broadcasting Group over the “Sky” name.

As reported on July 31 by The Verge’s Tom Warren, Microsoft has decided not to appeal its recent loss and is going to rebrand SkyDrive instead of fight for the name. A joint press release by Microsoft and British Sky Broadcasting (BSkyB) explained the decision. From that release: