Microsoft drags customers ‘kicking and screaming’ into its world of faster updates

Microsoft’s demand that Windows 8.1 users install this week’s major update was another signal that the company is very serious about forcing customers to adopt its faster release strategy, experts said today.

“Microsoft is going to drag organizations and users into this new world of faster updates kicking and screaming,” said Michael Silver of Gartner in an email. “Microsoft wants users to trust it to keep their systems updated. Maybe they figure forcing organizations to deploy [Windows 8.1 Update] will get them used to taking updates and keeping current.”