In an effort to generate money, Facebook makes it harder for brands

Ever since they went public back in 2012, Facebook has been getting a tough time from Wall Street. In the first few months, their stock dropped by almost 75% before slowly recovering; the stock currently sits at $27, down 29% from their initial price of $38. Facebook has been under considerable pressure to expand into the developing markets, such as Africa and Asia, as well as a developing robust monetization methods in places such as Europe and North America.