How To Be a Genius: This Is Apple’s Secret Employee Training Manual

We recently showed you just how badly some of Apple’s retail elite behave when no one’s watching, but surely they were taught better, right? You bet they were: Apple tells its new recruits exactly what what to think and say. How do we know? We read Apple’s secret Genius Training Manual from cover to cover.

It’s a penetrating look inside Apple: psychological mastery, banned words, roleplaying—you’ve never seen anything like it.