Hacked companies could see customer exodus if breached

Research by cyber-security company Positive Technologies has uncovered the depth of impact on customer loyalty in the aftermath of a hacking incident.

Almost half of the 1,000 people questioned by OnePoll (48 percent) claimed they’d cancel accounts if a provider of theirs suffered a data breach. In addition, 35 percent said they would actively avoid choosing a company that had been hacked in the future if they were switching providers.