Google Chromecast arrives in Europe: undercuts Apple, Roku

Google is unleashing its Chromecast video streamer in Europe today, nearly eight months after it debuted in the US. Costing just £30 ($50) in the UK or 35 euros elsewhere, it’s cheaper than its competitors such as Apple TV or the Roku Streaming Stick, although currently there’s less to view in Europe.

The 2-inch dongle plugs straight into an HDMI port on a TV and streams video from YouTube and Netflix along with Google’s own music and movie services. In the UK, it will also support the BBC’s iPlayer.