Former CEO John Sculley: Apple must adapt or die

John Sculley, the former PepsiCo president who served as CEO of Apple during most of the 1980s and early 1990s, says that while Apple is “an extraordinary company,” it has not done enough to adapt its products to suit emerging markets.

In a video interview with Bloomberg on Monday, Scully – who is perhaps best known for a 1985 coup in which he ousted Apple cofounder Steve Jobs – warned that Cupertino’s growth in developed markets such as the US and Europe is bound to slow, as those markets are already growing saturated.