Fitbit Ionic review: Meet the $300 fitness-focused smartwatch

Fitbit has a lot riding on its new $300 Ionic smartwatch. Analyst reports suggest the smartwatch category will continue to grow over the next few years, and Apple and Google already have well-established devices and operating systems. Being one of the top players in the wearables game, Fitbit is unlikely to build a device that runs Android Wear (much less watchOS), so it designs its own devices from the ground up. The Ionic is Fitbit’s serious attempt at a smartwatch, far more so than the $200 Blaze that came out last year.