Facebook researching human-powered personal assistant service to rival Apple’s Siri

With good number of major tech companies fielding their own brand of virtual assistant technology, Facebook is reportedly eyeing its own entry with “Moneypenny,” a hybrid feature that helps users complete tasks like buying products and services online.

Being tested internally, Moneypenny, named after the James Bond franchise character who serves as M’s secretary, is said to bring a human touch to modern digital assistants, reports The Information. For example, users might ask Moneypenny to research and purchase an HDTV.