EU cookie tracking directive deadline approaches
On the 26th May* the UK’s Information Commissioner’s Office (ICO)) will impose an EU directive designed to protect Internet users’ privacy. As I said last year, European websites will have to police their own cookies but what about third-party cookies from advertisers? This will be more problematic to regulate under the European privacy law. The EU Internet Advertising Bureau (IAB) also wants an “icon” or “logo” on adverts that when clicked shows the data that is being transmitted.