Almost 30% of retailers use facial recognition technology to track consumers in store

Around 30% of retailers use facial recognition technology to track customers in-store, according to research by software firm CSC.

The study found 74% of shops are using technology to track customers when they are in the store, with a quarter of consumers believing it contributes to a positive shopping experience.

Of those who thought technology aided their in-store experience, 28% were aged between 16 and 24, with around half saying they were quite comfortable with retailers using in-store technology.