6 lessons Apple retail taught the industry in 2001

Apple opened its first Apple retail stores 20 years ago on May 19, 2001 — and soon became one of the most successful retailers in the world — at least, it was in the time before COVID-19.

What Apple did with retail

“The Apple stores offer an amazing new way to buy a computer,” said Steve Jobs, Apple’s CEO. “Rather than just hear about megahertz and megabytes, customers can now learn and experience the things they can actually do with a computer, like make movies, burn custom music CDs, and publish their digital photos on a personal website.”

To read this article in full, please click here