Apple pushes further into the SoC arena

Texas Instruments announced earlier this year that it is getting out of the SoC market, and that sadly means a little under two thousand jobs are being cut. In response, Apple has snatched up dozens of engineers from TI’s Israel-based operation.

Not only were these engineers reportedly working on TI’s Open Multimedia Applications Platform (OMAP), but they were also working on chips including Wi-Fi and Bluetooth radios. As Apple continues to move into custom chip designs, this kind of expertise becomes absolutely essential to its core business.