Security threats and why you never want to name anything

There is a bit of a name fight going on with a new class of security software. Traditionally, this has been called UBA, for User Based Analysis or Analytics. However, recently newer firms are coming to market arguing that the name should have more to do with the benefit the technology provides and reflect that the breadth of analysis goes well beyond users. Thus, you have ABD, or Active Breach Detection, and this could as easily be DBD, or Dynamic Breach Detection, or even SJIASSFYCAWCTYWTAAWTAS or Some Jerk Is Already Stealing Stuff From Your Company And We Can Tell You Who They Are And What They Are Stealing.

Let’s talk about the technology and even more about why you never want to volunteer to name a product. I named one product in my life ADSM and now run screaming anytime someone suggests I name another.

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