Apple’s iPhone slowdown ploy was ridiculous, even by Apple standards

Apple has agreed to pay $113 million to settle with iPhone users whose smartphone clockspeed was artificially slowed to boost hardware sales, a stupid move on Apple’s part that’s worth examining.

The company has cleverly built a strategy based on trust and prestige, creating an environment where loyal customers are more than willing to pay for the Apple brand. Its best trust effort has been its position on password access. This is where Apple stands firm to law enforcement at the state, municipal and federal levels, saying it won’t help reveal a password because, simply, it’s engineered the devices so that it has no easy way to do so.

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