IT decision makers not making effective use of mapping tech

http://en.wikipedia.org/wiki/Google_Maps

Sanjay Patel, head of enterprise GEO at Google says nearly three quarters of IT decision makers are failing to make effective use of mapping technology. 

While putting a map on a company’s website requires only a few lines of code, and can help customers to work out where they are going, this is only the tip of the iceberg when it comes to enterprise use of mapping, Patel told Techworld. In particular, IT decision makers should start thinking about using location-based business intelligence in order to process and analyse Big Data.

Tags: 

Read more: IT decision makers not making effective use of mapping tech

Story added 4. April 2012, content source with full text you can find at link above.