Attack on Burger King underlines problems for a fast-growing advertising venue
While most Americans were winding up their holiday weekends last Monday, the phones at the Vancouver, British Columbia, headquarters of HootSuite, a social media management company, began to ring.
Burger King’s Twitter account had been hacked. Its logo had been replaced by a McDonald’s logo, and rogue announcements began to appear. One was that Burger King had been sold to a competitor; other posts are unprintable.