Theoretical computer science provides answers to data privacy problem
The promise of big data lies in researchers’ ability to mine massive datasets for insights that can save lives, improve services and inform our understanding of the world.These data may be generated by surfing the web, interacting with medical devices or passing sensors. Some data may be trivial, but in many cases, data are deeply personal. They can even influence our insurance premiums or the price we pay for a product online.
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Story added 7. October 2015, content source with full text you can find at link above.