Slack gets new analytics and metrics to track use at large organizations

Slack has added new analytics and metrics capabilities to let businesses better track the use of the popular collaboration app across their organization.

Among a raft of updates for larger customers announced today are message activity metrics, which provide insight into the reach of posts in public channels – the chat rooms Slack likes to bill as a replacement for internal group email.

The metrics, available to businesses on Slack Plus and Enterprise Grid plans, are accessible in public channels with more than 50 members, and provide corporate communications teams with a more detailed view into the reach of posts. This includes information on read and click-through rates; a breakdown of the devices used to view a post; data on which replies receive the most reactions; and the number of viewers by department.

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