Microsoft COO tells partners to get with the cloud program now

Microsoft channel partners need to urgently redefine and evolve their businesses so that they can resell the company’s cloud computing products, according to Chief Operating Officer Kevin Turner.

Just as Microsoft has embarked on a sometimes painful reinvention, its partners need to follow suit, because the alternative is to miss a massive opportunity in cloud computing, a vehement Turner said Monday at the company’s Worldwide Partner Conference.