‘Don’t Be Google’: The Rise of Privacy Focused Startups

Google once used the slogan “don’t be evil” to distinguish itself from its competitors, but now a growing number of pro-privacy startups are rallying to the mantra “don’t be Google”.

They are taking on Google Analytics, a product used by more than half of the world’s websites to understand people’s browsing habits.

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Story added 15. February 2022, content source with full text you can find at link above.