Cloud startup Zettabox touts privacy and local storage to appeal to EU customers

Anticipating the approval of stricter data protection rules in the European Union, cloud storage startup Zettabox bets it will be able to compete against bigger rivals by guaranteeing customers that their data will be housed in Europe.

Zettabox, whose service came out of beta on Wednesday, is entering a market dominated by U.S. cloud providers. To differentiate itself, Zettabox is setting up storage space in data centers across the continent so companies and governments can store data in their home countries if they want to.

Zettabox has offices in London and Prague and was founded by James Kinsella and Robert McNeal, U.S. executives who have been working on the service for over two years.

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