Apple Pay exceeding expectations with 400 percent user growth in 2016

During Apple’s quarterly financial results call for the third fiscal quarter of 2016, CEO Tim Cook shed more light on Apple Pay’s adoption and growth with purchasers and retailers.

Cook noted that Apple Pay’s monthly users are up over 400 percent year over year. Out of the nine markets in which Apple Pay is live, more than half of the service’s transaction volume is coming from outside the U.S.