A $25 Nokia dumbphone – just what the world needs

Microsoft’s Nokia division has revealed its latest mobile phone – but rather than a high-end flagship number designed to take on Apple, it’s taking aim squarely at the bottom of the market.

It’s no less than a plastic mini-mobe that will sell for no more than €19 ($25) before taxes and subsidies.

Billed in the company’s marketing materials as “an ultra-affordable mobile phone with music and video player,” the Nokia 130 targets the kind of pre-iPod media consumers that have all but vanished from developed markets with the advent of smartphones.