The Upload: Your tech news briefing for Tuesday, July 14

As partner conference kicks off, Microsoft details Win10 launch plans and more

With Windows 10 set to roll out in just two weeks, Microsoft on Monday shed some light on the marketing support it will put behind the launch: a worldwide, year-long “upgrade your world” ad campaign. And at its annual Worldwide Partner Conference that started in Orlando, Microsoft rolled out a new analytics tool that aims to democratize access to big data using the Cortana voice interface, as well as Project Gigjam, which can pull data from multiple applications into a shared workspace.

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