The price of free: how Apple, Facebook, Microsoft and Google sell you to advertisers
Jumping from Windows 7 directly to Windows 10 has to be something like a farmer visiting Times Square. Live Tiles flash and move. A nice assistant named Cortana always hovers nearby. Click on the wrong spot and you could be whisked away elsewhere on the Web. And there are always people asking who you are, where you live, what you like…
Because the latest version of Windows is always asking for information in the guise of being helpful, it’s easy to think that Microsoft’s the poster child for the collective attack on your digital privacy. But it’s not.
In fact, there are plenty of other companies who feel perfectly entitled to require you to hand over your personal info before they open their doors. On a day where Microsoft clarified what it does with your data to try and soothe your fears, a Bloomberg feature profiled Facebook’s “unblockable” ads, while a new Google program revealed that advertisers can now tune ads to who you are just by knowing your email address.