Startup takes heat over online tool that checks Ashley Madison data

A small Washington, D.C.-based startup accused of crude marketing centered around the Ashley Madison data breach said Monday it is changing its tactics amid criticism.

Trustify, a 10-person company that launched in March, runs a web-based service for connecting people with private investigators for $67 an hour.

Last week, it created an online tool that lets people check if their email address was in the large dump of stolen user information from the extramarital hookup site.

The tool was one of many that were created after hackers released information on more than 30 million registered users of the website, one of the largest and most sensitive data breaches on record.

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