Secret, an app for anonymous posts, shuts down

Secret, an app for anonymous posts that initially attracted buzz but drew criticism after a redesign, is shutting down.

The company, also named Secret, formally launched its app last year and is said to have raised between US$33 million and $35 million in funding. “After a lot of thought and consultation with our board, I’ve decided to shut down Secret,” CEO David Byttow said Wednesday in a blog post, who noted that the app does not represent the vision he had when starting the company.

Secret had attracted over 15 million users, he said in the post. Byttow will spend the next couple weeks winding down Secret, he said. Funding will be returned to investors.

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