Gifts and Data – Personalization Brings Meaning

The holidays are now behind us and we’re getting back to our routines. As we do, we start putting to use all the gifts we’ve received from family, friends, colleagues and neighbors. Each year I’m impressed by the people who always seem to nail it and find the perfect thing. It’s as if they could read your mind. They know your interests and hobbies, perhaps your favorite teams and players.