EFF-led group wants to give do-not-track some bite
For years now, checking the “do-not-track” option on your browser has been little more than wishful thinking on the part of users who care about privacy online. But now a group led by the Electronic Frontier Foundation is looking to make that a more meaningful action.
The EFF and others have published a standard policy it hopes advertisers, analytics companies and publishers will adopt in order to respect the wishes of users who don’t want to be tracked online. Getting the support needed to make a real difference will be an uphill battle, they acknowledge.