BlackBerry hands its brand to TCL, maker of its last smartphones
The BlackBerry smartphone is dead: Long live the BlackBerry smartphone.
A week after it officially pulled out of the smartphone market, BlackBerry has agreed to license its brand to handset manufacturer TCL.
The Chinese company will make and market future BlackBerry handsets worldwide except for India, Indonesia, Bangladesh, Sri Lanka and Nepal, where BlackBerry has already struck local licensing deals.
This is hardly new territory for TCL, which manufactured BlackBerry’s last two handsets, the Android-based DTEK50 and DTEK60.