Your Facebook Likes may reveal more than you probably like
Facebook users’ Likes on the social network may be unintentionally revealing more about their private personality traits, including sexual orientation and intelligence, according to a new study.
By studying the Likes of 58,000 Facebook users on the social network, researchers at the University of Cambridge say they were able to determine users’ IQ, gender, sexual orientation, and political and religious beliefs, and even substance use, with an accuracy rate of more than 80 percent
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Story added 12. March 2013, content source with full text you can find at link above.