Singtel may face legal action over smear campaign

http://faithingushcloud.tumblr.com/post/113336127435/gushcloud-x-singtel-youth-plan-x-lg-g3-blogger

Singtel’s competitors are considering legal action after the Singapore telco apologized for an online smear campaign its social media agency had initiated.

Singtel last year roped in Gushcloud to run a campaign targeted at the youth community, but a local blogger published the agency’s internal brief instructing its network of bloggers to badmouth StarHub and M1’s services while encouraging their readers to sign up for Singtel’s mobile plans.

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Story added 19. March 2015, content source with full text you can find at link above.