Sidecar raises $15M as Uber, Lyft duke it out

As Uber and Lyft battle to beat each other out, it appears investors are looking at a smaller ride-sharing service called Sidecar.

Sidecar announced on Monday that it raised $15 million to help fuel its Shared Rides carpool feature and a bigger expansion throughout the US. The round was led by Avalon Ventures and includes both Union Square Ventures and transportation leader and Virgin founder Sir Richard Branson.