Oculus founder apologizes for “messaging poorly” on $599 Rift price

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With this morning’s revelation that the Oculus Rift VR headset would sell for $599, many potential customers and industry observers experienced some sticker shock. Where was the consumer unit “in the ballpark” of the $350 DK2 dev kit that Oculus founder CEO Palmer Luckey talked about as recently as October?

In a Reddit AMA interview tonight, Luckey apologized for that comment and for “assuming we had been clear enough about setting expectations” for the headset’s price. “I handled the messaging poorly,” Luckey said plainly in the AMA thread.

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Story added 7. January 2016, content source with full text you can find at link above.