Nadella’s Microsoft is obsessed with data-driven growth hacking

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Satya Nadella’s message to the Microsoft troops yesterday underlines the way consumerization has changed computing already: To Microsoft, everyone is now a “dual user” who uses technology for work and play. That’s two chances to lose a customer if Microsoft products don’t delight them.

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Story added 11. July 2014, content source with full text you can find at link above.