Microsoft pulls the plug on paid IE social-media promotional campaign
SocialChorus, an “advocate marketing” company, has been offering to pay bloggers for promoting Microsoft’s Internet Explorer (IE) browser.
TechCrunch founder Michael Arrington posted to his Uncrunched blog on June 17 a note he received inviting him to blog about IE for pay.
Microsoft officials are distancing themselves from the paid-promotional campaign. An Microsoft spokesperson sent the following statement when asked about the SocialChorus invitation: