Microsoft Office lifestyle: making consumers more like enterprisers

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At the Office 2013 event in San Francisco on July 16, Microsoft CEO Steve Ballmer tried to make the case that Office isn’t just about work—it’s a lifestyle brand. Saying, “My entire life is on Office 15 and Windows 8,” Ballmer played up the consumer-focused nature of Office, and its place in Microsoft’s effort to make work more like personal time and personal time more…like work.

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Story added 30. July 2012, content source with full text you can find at link above.