Microsoft Office lifestyle: making consumers more like enterprisers
At the Office 2013 event in San Francisco on July 16, Microsoft CEO Steve Ballmer tried to make the case that Office isn’t just about work—it’s a lifestyle brand. Saying, “My entire life is on Office 15 and Windows 8,” Ballmer played up the consumer-focused nature of Office, and its place in Microsoft’s effort to make work more like personal time and personal time more…like work.
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Story added 30. July 2012, content source with full text you can find at link above.