Google delivers ‘disavow links’ tool to help combat link spam

 Google launched a new tool today that allows Webmasters to eliminate links to their site that they believe might be hurting its search rankings.

Announced at the Pubcon conference in Las Vegas today, the “disavow links” tool is designed to help sites that have already been warned by Google of manual spam actions based on “unnatural links.” The tool is recommended as a last-resort solution to link spam — disreputable or irrelevant links that may hurt a site’s search engine results ranking.