George Orwell never dreamed of advertising as invasive as Yahoo’s proposal

Yahoo wants to take advertising to the next level—that is, the Orwellian level—bombarding people in public places with targeted advertising served up by the surveillance society. That’s according to a Yahoo patent application recently published by the US Patent and Trademark Office. According to Yahoo, the time has come to move outdoor and public-facing advertising into the digital age—and get there by deploying more intrusive techniques than how it’s now done online.

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Read more: George Orwell never dreamed of advertising as invasive as Yahoo’s proposal

Story added 13. October 2016, content source with full text you can find at link above.