Cheaper bandwidth or bust: How Google saved YouTube
YouTube, the Web’s de-facto video service, is turning 10 this year. The site has become so indispensable that it feels like a basic part of the Internet itself rather than a service that lives on top of it. YouTube is just the place to put videos, and it’s used by everyone from individuals to billion-dollar companies. It’s obvious to say, but YouTube revolutionized Web video. It made video uploading and playback almost as easy as uploading a picture, handled all the bandwidth costs, and it allowed anyone to embed those videos onto other sites.