Apple scoops up privacy-loving A.I. company

Apple is beefing up its Artificial Intelligence tech with the purchase of Perceptio, a small startup that worked on creating advanced AI systems on smartphones.

Perceptio’s specialization was figuring out how to run complex neural network algorithms without needing to share as much user data. That would seem to fall in line with Apple’s goal of providing more robust features for Siri without compromising users’ privacy in the process.